Sales execution diagnosis
We review live opportunities and how your team actually sells, then fix what's slowing deals: discovery, value messaging, stakeholder alignment, and follow-up.
HR Tech
Building an HR Tech Company? Let's Accelerate Your Growth.
You've built technology that can transform how companies hire, manage, and develop talent. Now you need the right sales strategy to get it into more hands.
I help HR Tech founders and revenue leaders turn ambitious growth goals into repeatable sales processes, stronger pipelines, and measurable results.
Where I help
Go-to-market and sales process design
A defined ideal customer profile and target buyers, a sharper value story, clear sales stages, and a repeatable process—so growth doesn't depend on the founder being in the room.
Business case and buying committee
HR tech buyers need to justify spend to finance, IT, and recruiting leaders. I help you build the business case and the stakeholder map that gets a deal signed.
Competitive intelligence
A clear view of where you win, where you lose, and why—positioned so sellers can say it in a live conversation, not just read it in a deck.
AI and automation for your team
Put AI to work on the research, follow-up, and admin work that eats your sellers' day, so more time goes to actual selling.
Coaching and enablement
Templates, talk tracks, and coaching that help new hires ramp faster and give your whole team the same playbook.
Sold into the same buyers you're selling to
Nearly two decades in the space
Started in Recruitment Advertising at Jobfox in 2007, then sold at Yahoo HotJobs/Monster and Indeed—so I know how recruiters, TA, and People leaders actually buy.
Built inside HR tech
Joined JIBE (iCIMS acquired) in 2013 and Greenhouse in 2015 as the 6th sales hire. Sold to mid-market and enterprise buyers and built Greenhouse's first competitive-intelligence framework.
Both sides of the evaluation
Across 13 years in SaaS sales, I've guided thousands of software evaluations. I know what makes a good one from the buyer's chair and the seller's.
What's changed in the buying conversation
AI is now part of every evaluation, and budget holders want a business case before a demo. That doesn't mean your story gets harder—it means it has to be clearer. I help you tighten the value story, sharpen the proof, and give your sellers the language to move deals through a committee.
Let's talk about your growth goals.
A 30-minute conversation to understand where you are, what's in the way, and whether I'm the right fit.